Social Media Marketing
Right now Facebook, Twitter, and LinkedIn happend to be the dominant platforms of social media. There is an uprising of some new social outlets such as pinterest, stumbleupon, and flickr. Social commerice is expected to grow to $14 billion by 2015 and an estimated 90% of all purchases can be influenced by social media, so companies are working hard to connect social marketing efforts to their bottom line(Source). Facebook and Twitter are making it much easier to see your ROI by creating analytic reports to see who is using your social page and where they found it.
The New Marketing Trifecta
How Marketers Are Using Social Media
The Biggest Shift
The CMO's Guide to the Social Landscape
The Art of Listening