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Branding is typically known as symbols, names, designs and terms, that companies use to distinguish themselves from the competition. Branding can also help your reputation. If you can get someone to have a positive feeling about your product then your branding techniques are working. When someone likes a brand they develop a sense of loyalty to that product. If you can create a valuable logo and slogan then you have created a way for your company to express its values, principles, characteristics, and mission. Think about how important branding is for these well known companies. Start thinking about what your brand could look like and what you want to express as a business.